who we are ?

Zohara Group is an inception of young thoughtful minds that went online to promote the traditional Heritage of Kashmir. Affected by the plight of local Kashmiri Artisans, the founders vowed to make a difference in the lives of thousands of Kashmiri Artisans and vouched in to create a global marketplace for them. The idea was, to bring the World to their Doorsteps! Gradually, the idea grew and took a beautiful form of taking Kashmir to the world by Creating the Brand Zohara.

In a humble span of several years, Zohara Group has become unanimous with Kashmir. Zohara Group has now become the marketplace for local artisans, craftsmen, producers and creative entrepreneurs who showcase their products to the world. We intend to create micro entrepreneurs out of these artisans, give them what they deserve, increase the employment in this field by increasing their wages and in turn improve their standard of living. Our artisans and partners get to sell their products by their own individual brand names, empowering then and giving them a sense of accomplishment and pride.

Zohara Group is a one stop shopping destination for anyone who wishes to purchase from the vale of Kashmir. We understand our customers’ requirements and bring authentic, genuine and exquisite Kashmiri Pashmina products to their doorsteps..

what is our mission and vision ?

Zohara Group prides itself for being an artisan family of more than 500 artisans, 200 producers and 50+ local brands from the remotest corners of Kashmir. We aim to bring the most cherished and glorious of authentic Kashmiri Crafts and produce to our valued customers, giving them the most seamless shopping experience ever. Whether you are looking for the soft embrace of Pashmina & Cashmere, or to charm up your attire with the best of Kashmiri Embroideries like Aari, Sozni & Tilla or to décor up your home withpashmina beauties or simply to treat yourself to the exquisite Kashmiri culture, we have got you covered. We are your convenient connection to the best of Kashmir, an easy way to get all the beautiful products as easily and hassle free as is possible.